Top 7 CRM for Startups and Small Businesses In 2023

Integrating effective CRM tools to your business flow can create an impressive boost to your sales. Here are the top 7 tools to help your business.
Top 7 CRM for Startups and Small Businesses In 2023
Published on
November 16, 2022

Do you have a small business that cannot provide quality customer service? Feeling like your brand is looking down on your clients from its ivory tower?

In this day and age, where we have unique CRM systems that can help out small businesses as they create excellent customer relationships, you don't have to convey a message like "clients? uh... we don't care!".

Work with the right CRM software. You can increase efficiency with an improved customer experience by following an incredibly effective contact management strategy that helps you achieve higher customer satisfaction.

man sitting on chair using silver laptop

In this article, we will look at what CRM is, how a unique customer journey can efficiently increase customer retention, and why providing customer service rated as "excellent" is incredibly valuable for your startup.

Stay with us as we help you with the top 7 CRM tools for startups that will assist your sales team and elevate your customer relationship management.

Ready? Let's start from the basics.

What is CRM?

CRM stands for Customer Relationship Management, a technology used to manage customer interactions and data. It is designed to improve customer service, increase sales, and enhance customer communication.

An abbreviation of "customer relationship management," CRM is a technology that manages your current and potential customer's relationship with your brand.

The equation is super easy to grasp: Effective use of your customer data helps sales, and successful customer relationship management builds up your brand.

A.k.a.: Get your contact management right with the top CRM systems and utilize the power of satisfactory customer service.

Why Should You Care About CRM?

Sales is not a heartless, robotic work where your customers don't give a damn about the experience you provide for them within your sales processes. Add to that, and it's been familiar to them for quite some time now that you store customer data within your CRM systems. And they care about the customer experience they have when doing business with you. They wonder how your sales teams will benefit from their CRM data.

Email marketing or databases for contact numbers. They all work!

Believe us; your customers are informed about what goes on behind CRM work. With all the privacy concerns and regulations your business has to follow up with these days, there is no escape now.

Do You Need To Hire a Marketing Team To Have Successful CRM?

Nope. That's what we will show you in a bit. Not all startups have the budget to do that anyway. Sometimes, you only need a sales team, which can comprise you. So let's look at some of the top CRM software that will ease your sales process while polishing up your customer relationships.

Top 7 CRM Tools To Level Up Your Small Business CRM

Let's quickly list the best CRM software to help you with your sales CRM and customer support. Here are the top 7 CRM tools that provide you with the most beneficial CRM features:


Salesforce is a widely recognized industry leader and the most trusted all-in-one CRM software for those in sales or marketing. Established in February 1999, it has a proven track record of success, serving large, globally renowned companies and small businesses with its operational CRM tools.

Via Salesforce

Being an industry leader doesn't make Salesforce a "hard to contact" company. Even offering a free trial for those interested in seeing how Salesforce sales cloud or Salesforce CRM works, Salesforce is ready to show you how the right CRM technology and management software can grow your business heaps and bounds.


Hubspot provides a platform to help businesses grow better. It offers a variety of tools, such as customer relationship management, marketing automation, and analytics, to help businesses build and maintain customer relationships. Hubspot is a software company that provides businesses with a platform to help them grow and succeed. It offers tools such as customer relationship management, marketing automation, and analytics to help businesses build and maintain customer relationships.

Via HubSpot

With their customer service teams ready to serve startups and brand builders like you, Hubspot eases your customer service management tasks with their simple systems.


Insightly is a project and customer relationship management software that allows businesses to manage their contacts, projects, and tasks.

Via Insightly

Insightly is a project and customer relationship management software that enables businesses to keep track of their contacts, projects, and tasks to manage their operations better. It provides features such as task automation, contact management, reporting, and collaboration tools.


Founded with a vision reminding us of Abraham Lincoln's words " the people, for the people", Pipedrive is another CRM software built by salespeople, for salespeople, for their sales CRM and pipeline management needs.

Via PipeDrive

Offering a professional helping hand in task management and email marketing automation, Pipedrive has shared its expertise since its foundation in 2010.


Comparatively a newbie after the names we listed above, Engagebay is among the CRM platforms we list here.

Via Engagebay

Another business that offers all-in-one pricing plans and even presents the option of a free CRM platform before you start investing in more advanced features than most basics, EngageBay has been helping startups and brands with their marketing automation needs since 2018.


Keap is another industry leader in entrepreneurs' lives, keen to build their businesses with the correct project management, workflow automation, lead management, and social CRM practices.

Via Keap

Currently coming up with two fixed pricing options based on the number of contacts of your business, Keep offers you business acumen built upon its 21 years in the industry.

Zoho CRM

We are closing our list with another steady name in the game: Zoho CRM. Businesses who want to manage customer data in the most lead-scoring way and who know CRM helps them grow bigger and better when done professionally have been the clients of Zoho since 2005.

Via Zoho CRM

With their super affordable pricing options that range from 9 to 33.75 Euros a month, if you want to stay away from ineffective and annoying CRM systems, Zoho would be an expert option to choose.

Ready With An Improved CRM Now? Let's Polish Up Your Copies and Graphics While We Are At It!

The quality of your written content and the graphics you use on your business's website is critical when appealing to the right customer.

Small businesses are made more significant when their presentation is top-notch; for that, you need copy and graphics done by a team of professionals. How do we know? Trust us, we know, as we have worked and still do with many startups since we have been in the business.

Reel Unlimited offers a monthly subscription content writing service for high-quality written content at an affordable price. Our professional designer team also creates attractive graphics to help increase sales with a fixed-rate service. So give us a try and see how better graphics and written content can improve your business's sales.

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