Best SEO practices for small business

Since 81% of all purchases begin with an online search, here are some tips that can help you optimize your website and get more visitors.
Best SEO practices for small business
Published on
November 16, 2022

Since 81% of all purchases begin with an online search, the higher your site ranks in relevant searches, the more likely your customers will choose your business. Here are some tips that can help you optimize your website and get more visitors.

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  1. Keyword research: Do keyword research to find out what your target audience is looking for and optimize your website accordingly.
  2. Use header tags: Header tags can help structure your content and make it easier for search engines to understand the hierarchy of your pages.
  3. Use alt tags: Using alt tags can provide a brief description of your images and help search engines understand the content of your website.
  4. Use internal linking: Internal linking helps search engines understand your pages' relationships and helps users navigate your website.
  5. Use meta descriptions: Meta descriptions provide a brief summary of your pages and help search engines understand the content of your website.
  6. Create quality content: Create high-quality and relevant content that addresses the needs and interests of your target audience.
  7. Use a clean website structure: Clean and well-organized website structure can make it easier for search engines to crawl and index your pages.
  8. Use headings and subheadings: Headings and subheadings break up your content and make it easier for users to scan and read.
  9. Use responsive design: Responsive design ensures that your website is mobile-friendly and easy to use on all devices.
  10. Optimize your website's loading speed: By optimizing your website's loading speed, you will improve the user experience and reduce bounce rates.
  11. Promote your website on social media: Make use of social media to promote your website and build backlinks to your pages.
  12. Use long-tail keywords: Long-tail keywords help you target specific search queries and attract qualified visitors to your website.
  13. Use local SEO techniques: Local SEO techniques like creating a Google My Business Profile to improve your visibility in local search results.

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