Video generation is a great resource when creating a sales marketing campaign, specifically when our company wants to engage our audience with exciting and easily digestible content. Potion did just that for us at Company1, turning 1,200 AI videos into a projected $1M revenue.
Overview: Who is Company1?
Company1 is a distribution company focused on selling wholesale distribution solutions to Directors to C-Level individuals in IT, Operations, and Finance-related roles. Working primarily with English-speaking individuals and Canadian businesses, Company1 specializes in helping our clients optimize interactions with personalized wholesale and technological solutions within their designated fields.
Video generation challenge: increase sales and company metrics
Company1's primary focus is effectively marketing our wholesale solutions to current and potential clients. We sought out innovative artificial intelligence video generation solutions that would appeal to a new client base interested in new forms of sales marketing campaigns.
We were attracted to Potion, a generative adversarial network because Potion offered the flexible and creative solutions we sought. Whether Potion is pushing boundaries by implementing exciting new solutions like 3d-aware video generation or utilizing video generation from text, image generation, scene generation, and caption generation, it was an essential sales resource for our company.
Solution: Use personalized video generation for campaigns to increase engagement and B2B sales
We are three employees at Company1 that found a remarkable way to boost our sales engagement rates by adding personalized videos while prospecting for clients. We used Potion video generation to take our prospects through the journey from awareness to benefits, and ended our videos with a clever call to action.
By sending out just over 1,200 Potion videos, we garnered 8 client bookings with an annual contract valued at a proposed $30k to $200k ACV, generating over $1M in proposed revenue for our company. We can now track data and marketing analytics and continue to create new and innovative sales campaigns with Potion.
Using specialized video generation AI, Potion created content that perfectly encapsulated Company1's core values and effectively marketed them to our clients, increasing our sales and conversion rates and adding them to our list of essential tools for our business.
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