How to build a memorable brand personality

How to build a memorable brand personality
By
Reel Unlimited

Updated today —

5 min read
How to build a memorable brand personality

You’re turning off customers by being inauthentic – here’s how to change that.

When you think of memorable characters from your favorite movies & TV shows, you think of their recognizable and easy-to-define character traits📺.

Creating company branding follows that formula: build a unique voice and brand personality that relates to your target audience.

Follow these 5 simple steps:

1. Identify your unique value position

Set yourself apart by identifying your target audience and offering them what your competitors can't💪.

2. Explore adjectives

Create a list of adjectives your ideal customer base would use to describe your brand to establish a distinctive style📝.

3. Know your audience

Your brand needs to resonate with your audience. Find out what makes them tick to build a branding framework that relates to your customers😍.

4. Set the tone & stick to it

Branding should be reflected in all forms of communication, from social media posts to visual design. Set a tone your customer will connect with, and don't deviate🤝.

5. Use consistent visual elements

Visual branding conveys a mood for your audience to relate to emotionally. Logos, graphics, font, and web design all enhance your brand personality😜.

Need some branding TLC? Schedule a clarity call to join our waitlist today🥳!

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