You’re turning off customers by being inauthentic – here’s how to change that.
When you think of memorable characters from your favorite movies & TV shows, you think of their recognizable and easy-to-define character traits📺.
Creating company branding follows that formula: build a unique voice and brand personality that relates to your target audience.
Follow these 5 simple steps:
1. Identify your unique value position
Set yourself apart by identifying your target audience and offering them what your competitors can't💪.
2. Explore adjectives
Create a list of adjectives your ideal customer base would use to describe your brand to establish a distinctive style📝.
3. Know your audience
Your brand needs to resonate with your audience. Find out what makes them tick to build a branding framework that relates to your customers😍.
4. Set the tone & stick to it
Branding should be reflected in all forms of communication, from social media posts to visual design. Set a tone your customer will connect with, and don't deviate🤝.
5. Use consistent visual elements
Visual branding conveys a mood for your audience to relate to emotionally. Logos, graphics, font, and web design all enhance your brand personality😜.
Need some branding TLC? Schedule a clarity call to join our waitlist today🥳!
