Meta description: Don't overthink how to create an internal communication video for your business. Learn how to make one in five minutes without cameras or microphones!
How to make an internal communication video in 5 minutes
Suppose you're receiving directives from the top of your company and must pass the information along via video. In that case, you understand the displeasure of whipping out a camera and running lines. Or if your company has decided that videos are the best way to go, you might need to start prepping for your few minutes of fame. Or do you?
What are internal communications videos?
Internal communication videos are mainly used by HR, CEOs, and communication managers to disseminate useful information such as announcements, directives, training, and onboarding info to employees in a company. Internal comms or internal communications could be anything from company announcements to training and directives.
Simply put, internal communications are information, tasks, and requests moving upward and downward between senior management and lower-level employees. It is predominantly a vertical business communication strategy.
Now, as much as this sounds like smooth sailing, it takes an awful lot of effort to set up cameras and run lines repeatedly until you get the perfect result. All this just to pass information along?
How about we show you how to create an internal communications video in five minutes? No cameras and no microphones. With the AI video creation tool from Synthesia, you can make as many videos as you want, regardless of how detailed or brief the instructions are.
Here's how to leverage your internal communications strategy for employee communications with video.
Get your script ready
The foundation of good video content, including workplace material, lies in the script. You can't just stand in front of a camera and yap away. So, this is the very first step. Keep the recipients of the video content in mind as you write. Remember that the script must fit the purpose of your internal communications video. Perhaps you can liaise with whoever provided you with the information to ensure the messaging is clear. To help you get the script for your video on lock, here's a blog post on how to write a video script.
Create your video template or choose from the list
With a good script at the ready, you can now move on to stage two: pick a template or create your own from scratch. Log in to your Synthesia STUDIO account and check out the 55+ templates already available to you or go ahead and create your own. The template will be a base for all your video elements. To start a new video, go to the top right-hand corner of your dashboard and click 'New Video.' Click 'Templates' in the left-hand corner to use a pre-existing template. You could also choose to import a PowerPoint presentation for the backdrop of your videos. Here's a template for an internal communication presentation.
Select the avatar you'll use
This is where you pick an avatar to present your video. Simply click 'Avatar' on top of your video canvas to choose a suitable option for your video. You will note that most avatars have different framing—chest-up and waist-up. You can use one framing across all your slides or mix them for visual variation. Click on the 'Avatar' button to select framing. The different layouts are displayed in the window when you click. Your avatar can be full body, in a small circle on-screen, or off-screen so that only the voice-over is heard while another video element is displayed.
Paste in the script and create the voice-over
Now, you'll need to paste your script into the script boxes on the different slides. After you paste some text in the script box, you'll note that Synthesia has automatically identified the language and assigned a suitable voice to your avatar. If you wish to change the voice, click on the voice selector in the top-left corner.
Edit, edit, edit
If you created your template from scratch, this is the point where you add animations, transitions, and visuals to give your video that extra oomph. Some of the visuals you can add include text, images, icons, shapes, videos, screen recordings, transitions, and music. Click 'Media' on your video canvas to add images, videos, and icons. Then 'My library' to add images you've already used or upload new ones directly from your computer. To add music, click on the left-hand side of a scene and open the music menu. There, you will find some stock options you can use or upload your own. Transitions are another visual element that can make your videos pop. To add a transition, click on the left-hand side of a scene and select the 'Scene transition' option. From there, you can choose any available options for that scene. For a more detailed guide on adding any of these elements, read this blog on making a video in Synthesia.
Generate your video content and publish it
Congratulations! You've successfully created an effective internal communication video. Press the 'Play' button in the top-right corner to preview your video. If you're patting yourself on the back for a job well done, click 'Generate.' The video will take a bit to generate before you download, publish, or share it. Easy as pie, right? Goodbye to boring texts and long emails. Now your employees get to receive training, directives, and announcements in a fancy and engaging way. Communication just got fun! Effective internal communications videos must not be made the traditional way. Leverage Synthesia's AI to create quick, professional, and engaging videos for your employees in no time.
Why AI videos for internal communications are a powerful tool
It's more personal
Whether company culture information for new employees or an announcement for remote work employees, using videos as part of your internal communication strategy provides a personal touch that can improve employee engagement more than any other communication channel. These videos also foster connectedness between employees and management.
It's modern and professional
Internal video communication is professional and presents your company as up-to-date with the latest communications strategy. Besides a professional approach, internal communication videos made with Synthesia are modernistic in the digital age.
It is more effective
Brief video content like this is cost-effective. There's no need to budget for cameras and microphones. With this all-in-one editing software at your fingertips, you can start creating effective internal communications videos. Using video communications also boosts productivity in the workplace as employees will be on the same page working towards a common goal.
Explore Synthesia for your internal communications videos today
What are you waiting for? Create your first AI internal communications video today. Try a free demo to test it out. You can also check out any of these internal comms video examples and use them as templates for your next video content.
